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Selling Banners by the Impression A final type of banner ad is sold by “impressions.” Less popular than pay-per-click ads because the advertiser is simply paying for his ad to be seen and not acted upon, they can still be a profitable way to sell ad space once your readership grows. Let’s say, for example, that your blog is dedicated to investments in the natural resources sector. Your readers are also potential investors in the companies that inhabit the market you talk about, but there is no way to know if a reader buys (or sells) stocks or investigates companies based on your writing. In this case, selling ad space directly to a company that will pay you to simply feature their banner can be worthwhile. You promise the company that a certain number of people will view their banner or that it will remain on your site for a certain amount of time, and they pay for the link. You’ll know how much revenue to expect every month and you won’t have to share it with an agency that takes a cut for bringing advertisers to you. While potentially more profitable than pay-per-click programs, selling banners by the impression has several drawbacks, the most difficult of which is convincing advertisers that you are worth their money. That’s why your expertise and contacts are so important in choosing your blog topic. Once you become a clearinghouse for information, you can be sure that companies – especially small ones in small industries – will know you. If you have a million readers a month and are an acknowledged expert in their industry, they may be happy to pay to have their name in front of their readers, especially if they can measure the number of people of visit their site as a result of your ads. But watch out for conflict of interest, real or perceived. When you feature a company’s ad, you may feel (and will be perceived by your readers to feel) pressure to treat your advertisers with kid gloves. It’s a part of the deal: your advertisers are not paying you to have you bad-mouth their company on your pages. So it’s essential that you be upfront with your readers when mentioning companies, informing them if you are a shareholder or that the company is an advertiser. It’s often best for your reputation to never mention a customer company or its main competitors directly, and while this can reduce your ability to sell these profitable ads, it can also help you avoid the reputation of being a shill and can help keep your commentary (or at least readers’ perceptions of your commentary) independent.
Should you give your mini e-book away? There is a lot of discussion in the mini e-book niche marketing community about whether to give mini e-books away for free. Many say this leads people to believe they are of low or no value, and to overlook the information – others say its a great way to build trust, your list, and your reputation as a guru. A great example of the latter school of thought is Jimmy D Brown – he's built his reputation and empire in the fact that he gives away e-books, which, he says, leads to a higher yield in sales, more significant profits and of course, more sign ups. These sign ups are already interested in what he's got to say, and know what quality his information actually is, so they are more inclined to purchase from him again. So the value of mini e-books is not 'free' in fact, it saves YOU money, by bringing in lots of pre qualified leads that want to know more about the niche you are promoting and working in. Which, in turn should lead to more sales for you. Having said that, there are certain things that you must do – simply placing an e-book out there for free does not guarantee viral traffic. There are two very important aspects to giving away a mini e-book that you have to consider – you have to find partners to either promote or help you give your product away, and you have to have a solid 'capture' page for any leads that download your e-book, and a means of delivering the product after they've signed up. By ensuring your mechanisms and promotional avenues are strong and operational, any mini e-book you give away will eventually bring sales straight back to your door.
Email Marketing With E Newsletters Email marketing is not just all about unsolicited emails with advertisements making outrageous claims. Unfortunately the abundance of spam which inundates Internet users each day has caused many to formulate a negative opinion about email marketing but savvy Internet marketers who understand how to market successful enjoy an advantage over the competition by turning to e-newsletters to reach more potential customers. This article will discuss e-newsletters and how they can be used effectively as part of an email marketing campaign. An e-newsletter is very similar to newsletters which are printed and distributed via mail or other avenues. The most significant distance is the method of distribution. While traditional newsletters are typically mailed to the recipients or distributed in person, e-newsletters are distributed exclusively online. These e-newsletters may be either emailed in the body of an email message or may be included as a link in an email which directs the recipient to the website for the e-newsletter. In either case the recipient can read the e-newsletter while online and print it out or save it to their hard drive for future use. The contents of an e-newsletter may vary somewhat drastically depending on the business the e-newsletter is promoting, the purpose of the e-newsletter and even the personal preferences of the business owner and the employees producing the e-newsletter. However, the general format for an e-newsletter is to include useful information in the form of full length feature articles or shorter pieces offering useful tips. The e-newsletter should also contain at least some subtle advertising for the products and services offered by the producer of the e-newsletter. These pieces of advertising should not be blatant and should allow readers of the e-newsletter to formulate their own opinions regarding the products or services. The content of an e-newsletter should make up the bulk of the document. This may include full length feature articles which provide information for the readers. It may also include shorter pieces which may offer tips, review products or offer advice to the reader. The key to providing high quality content in these e-newsletters is to have them written by a capable writer who is knowledgeable about the subject matter. The writer may have an understanding of the subject matter or may simply be able to research the subject and learn enough to write accurate and informative articles on the topic. In either case the distributor of the e-newsletter should carefully review the content for both quality and accuracy before publishing the e-newsletter. Distributors of e-newsletters should also consider including graphical elements into their e-newsletters. This may include product pictures or any other relevant graphics which provide meaning to the text of the e-newsletter. A graphic designer can assist you with this endeavor by helping you to create graphics, crop them appropriately and place them in a prime location on the layout of the e-newsletter. Finally, distributors of e-newsletters should carefully consider their audience before using email for marketing purposes. The primary consideration should be whether or not the target audience is likely to be receptive to marketing in the form of emails or an e-newsletter. If they are likely to respond to this type of marketing it is worthwhile to pursue an email marketing campaign. However, care should be taken to ensure the emails sent to the target audience are designed specifically to appeal to these potential customers. This type of specialization should include the type of language used in the copy, the layout of the email or e-newsletter and the graphics used in the email or e-newsletter. Additionally, the copy should be filed with information which will be useful to the recipients. Another factor to consider is to whom to send the emails. Sending these emails to a large group of recipients who have not requested information from you and have no interest in your products and services is a waste of time. It is a better idea to ask customers and potential customers if they are interested in receiving more information and having them join an email distribution list if they wish to receive more information. Sending your emails to this distribution list ensures the majority of recipients will have an interest in your products or services and are not likely to automatically delete your emails as spam.
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